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WHAT IS PRODUCT LED GROWTH?
What is product led growth? It's the future of SaaS.
Not just another buzzword, product led growth refers to instances when product usage serves as the primary driver of user acquisition, retention, and expansion.
So how do companies actually leverage PLG? The best product led growth companies flip the script on every aspect of their business. Product usage – not just marketing qualification – becomes the most important trigger for conversion and expansion.

PAST PLG SUMMIT SPEAKERS
GET INSPIRED BY THE BEST AND BRIGHTEST MINDS FROM LEADING PLG COMPANIES
​

TOM HALE
President
SurveyMonkey

KERRY COOPER
President & COO
Rothy's

KELLY WATKINS
Former VP Marketing
Slack

TOPE AWOTONA
Founder & CEO
Calendly

AMANDA KLEHA
CCO
Figma

STEVE SLOAN
Chief Product & Marketing Officer
Twilio SendGrid

RACHEL OBSTLER
VP, Product
PagerDuty

DAVID APPLE
Head of Customer Success & Sales
Notion

HITEN SHAH
Co-founder
FYI, Product Habits & CrazyEgg

JESSE MILLER
Customer Growth & Activation
Dropbox

BLAKE BARTLETT
Partner
OpenView

GARRETT KNIGHT
Head of Sales
Expensify

STEVE DEASY
Head of Engineering
Atlassian
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KYLE POYAR
VP, Market Strategy
OpenView

ARIEL WINTON
VP
OpenView

CASEY RENNER
Executive Network Director
OpenView
PAST EXCLUSIVE GROWTH LOUNGE ADVISORS

RACHEL HEPWORTH
Head of Self-Serve & Platform Marketing
Slack

SHEELA
SUBRAMANIAN
Head of Global
Enterprise Marketing
Slack

CHRISTOPHER
MILLER
Product Group Lead, Growth
Hubspot

CHRIS DE VYLDER
Global Head of Sales Strategy & Ops
Atlassian

LEANDRA
FISHMAN
VP, Commerical Sales
Twilio

ANTHONY
SCAGLIONE
SVP, Global
Partner Sales
Wix

DARIUS
CONTRACTOR
Head of Growth
Airtable

BELA
STEPANOVA
Senior Director, Product
Box

STEVE DEASY
Head of Engineering
Atlassian

HELEN MIN
Principal
Actively

BRIAN KOTLYAR
Head of Demand Generation & Growth Marketing
Intercom

LISA ASHCRAFT
Director of Customer Success
Postman

GUILLAUME
CABANE
Growth Advisor

SARAH VOGT
VP, Global Solutions Consulting
UserTesting
THE
DETAILS
WHERE
SFJAZZ
201 Franklin St,
San Francisco, CA 94102
WHEN
November 13, 2019
2019's AGENDA
8:30 – 9:20
BREAKFAST
9:20 – 9:40
Opening Remarks
KYLE POYAR & BLAKE BARTLETT
OpenView
9:40 - 10:00
Scaling Beyond Your First Product, The CPO / CMO is the New GTM Leader
STEVE SLOAN
CPO & CMO, Twilio SendGrid
10:00 – 10:30
Immediate Product Value: The New Normal
RACHEL OBSTLER
VP Product, PagerDuty
10:30 – 10:50
Building a Sales & Customer Success Machine From the Ground Up
DAVID APPLE
Head of Customer Success, Notion
11:00 – 11:30
BREAK
11:30 – 12:00
Marketing in the Real World
KELLY WATKINS
Former VP of Marketing, Slack
12:00 – 12:30
SurveyMonkey’s President on Moving from Viral Growth to Enterprise Traction
TOM HALE
President, SurveyMonkey
LUNCH
12:30 – 1:30
1:30 – 2:00
The Three Steps of Continuous Customer Obsession
HITEN SHAH
Serial Entrepreneur
2:00 – 2:30
How to Navigate the Ups (and Downs) of Going Viral
AMANDA KLEHA
CCO, Figma
2:30 – 2:50
Calendly's Founder on Scaling From 0 to 4+ Million Users
TOPE AWOTONA
CEO, Calendly
2:50 – 3:20
BREAK
3:20 – 3:40
Making Product Development Everyone’s Strength (including Sales)
GARRETT KNIGHT
Sales Team Lead, Expensify
3:40 – 4:00
How Dropbox Uses Activation to Drive Viral Growth and Monetization
JESSE MILLER
Customer Growth & Activation, Dropbox
4:00 – 4:20
Growth Lessons from Atlassian
STEVE DEASY
Head of Engineering, Atlassian
4:20 – 4:50
PLG Lessons From a Beloved B2C Brand
KERRY COOPER
President & COO, Rothy's
4:50 – 5:00
Closing Remarks
VP Market Strategy, OpenView
KYLE POYAR
5:00 – 7:00
COCKTAIL RECEPTION
SPONSORS







PRODUCT LED GROWTH
RESOURCES
PLG MARKET MAP
Over 250 leading tech companies mapped against product led growth maturity.
PLG INDEX
See how publicly traded product led growth companies are outperforming their peers.
PLG MATURITY ASSESSMENT
Understand where your organization falls against product led growth maturity benchmarks.