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WHAT IS PRODUCT LED GROWTH?

 What is product led growth? It's the future of SaaS.

Not just another buzzword, product led growth refers to instances when product usage serves as the primary driver of user acquisition, retention, and expansion.

So how do companies actually leverage PLG? The best product led growth companies flip the script on every aspect of their business. Product usage – not just marketing qualification – becomes the most important trigger for conversion and expansion. 

PAST EXCLUSIVE GROWTH LOUNGE ADVISORS

RACHEL HEPWORTH

Head of Self-Serve & Platform Marketing

Slack

SHEELA 

SUBRAMANIAN

Head of Global

Enterprise Marketing

Slack

CHRISTOPHER
MILLER

Product Group Lead, Growth

Hubspot

CHRIS DE VYLDER

Global Head of Sales Strategy & Ops

Atlassian

LEANDRA

FISHMAN

VP, Commerical Sales

Twilio

ANTHONY

SCAGLIONE

SVP, Global

Partner Sales

Wix

DARIUS

CONTRACTOR

Head of Growth

Airtable

BELA

STEPANOVA

Senior Director, Product

Box

STEVE DEASY

Head of Engineering

Atlassian

HELEN MIN

Principal

Actively

BRIAN KOTLYAR

Head of Demand Generation & Growth Marketing

Intercom

LISA ASHCRAFT

Director of Customer Success

Postman

GUILLAUME

CABANE

Growth Advisor

SARAH VOGT

VP, Global Solutions Consulting

UserTesting

THE

DETAILS

WHERE

SFJAZZ

201 Franklin St,

San Francisco, CA 94102

WHEN

November 13, 2019

2019's AGENDA

8:30 – 9:20

 BREAKFAST

9:20 – 9:40

Opening Remarks

KYLE POYAR & BLAKE BARTLETT

OpenView

9:40 - 10:00

Scaling Beyond Your First Product, The CPO / CMO is the New GTM Leader

STEVE SLOAN

CPO & CMO, Twilio SendGrid

10:00 – 10:30

Immediate Product Value: The New Normal

RACHEL OBSTLER

VP Product, PagerDuty

10:30 – 10:50

Building a Sales & Customer Success Machine From the Ground Up

DAVID APPLE

Head of Customer Success, Notion

11:00 – 11:30

 BREAK

11:30 – 12:00

Marketing in the Real World

KELLY WATKINS

Former VP of Marketing, Slack

12:00 – 12:30

SurveyMonkey’s President on Moving from Viral Growth to Enterprise Traction

TOM HALE

President, SurveyMonkey

LUNCH

12:30 – 1:30

1:30 – 2:00

The Three Steps of Continuous Customer Obsession

HITEN SHAH

Serial Entrepreneur

2:00 – 2:30

How to Navigate the Ups (and Downs) of Going Viral

AMANDA KLEHA

CCO, Figma

2:30 – 2:50

Calendly's Founder on Scaling From 0 to 4+ Million Users

TOPE AWOTONA

CEO, Calendly

2:50 – 3:20

BREAK

3:20 – 3:40

Making Product Development Everyone’s Strength (including Sales)

GARRETT KNIGHT

Sales Team Lead, Expensify

3:40 – 4:00

How Dropbox Uses Activation to Drive Viral Growth and Monetization

JESSE MILLER

Customer Growth & Activation, Dropbox

4:00 – 4:20

Growth Lessons from Atlassian

STEVE DEASY

Head of Engineering, Atlassian

4:20 – 4:50

PLG Lessons From a Beloved B2C Brand

KERRY COOPER

President & COO, Rothy's

4:50 – 5:00

Closing Remarks

VP Market Strategy, OpenView

KYLE POYAR

5:00 – 7:00

COCKTAIL RECEPTION

SPONSORS