WHAT IS PRODUCT LED GROWTH?
Product Led Growth (PLG) is the future of SaaS.
Not just another buzzword, PLG refers to instances when product usage serves as the primary driver of user acquisition, retention, and expansion.
So how do companies actually leverage PLG? The best PLG companies flip the script on every aspect of their business. Product usage – not just marketing qualification – becomes the most important trigger for conversion and expansion.
SPEAKERS
GET INSPIRED BY THE BEST AND BRIGHTEST MINDS FROM LEADING PLG COMPANIES
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TOM HALE
President
SurveyMonkey
KERRY COOPER
President & COO
Rothy's
KELLY WATKINS
Former VP Marketing
Slack
TOPE AWOTONA
Founder & CEO
Calendly
AMANDA KLEHA
CCO
Figma
STEVE SLOAN
Chief Product & Marketing Officer
Twilio SendGrid
RACHEL OBSTLER
VP, Product
PagerDuty
DAVID APPLE
Head of Customer Success & Sales
Notion
HITEN SHAH
Co-founder
FYI, Product Habits & CrazyEgg
JESSE MILLER
Customer Growth & Activation
Dropbox
BLAKE BARTLETT
Partner
OpenView
GARRETT KNIGHT
Head of Sales
Expensify
STEVE DEASY
Head of Engineering
Atlassian
KYLE POYAR
VP, Market Strategy
OpenView
ARIEL WINTON
VP
OpenView
CASEY RENNER
Executive Network Director
OpenView
EXCLUSIVE GROWTH LOUNGE ADVISORS
RACHEL HEPWORTH
Head of Self-Serve & Platform Marketing
Slack
SHEELA
SUBRAMANIAN
Head of Global
Enterprise Marketing
Slack
CHRISTOPHER
MILLER
Product Group Lead, Growth
Hubspot
CHRIS DE VYLDER
Global Head of Sales Strategy & Ops
Atlassian
LEANDRA
FISHMAN
VP, Commerical Sales
Twilio
ANTHONY
SCAGLIONE
SVP, Global
Partner Sales
Wix
DARIUS
CONTRACTOR
Head of Growth
Airtable
BELA
STEPANOVA
Senior Director, Product
Box
STEVE DEASY
Head of Engineering
Atlassian
HELEN MIN
Principal
Actively
BRIAN KOTLYAR
Head of Demand Generation & Growth Marketing
Intercom
LISA ASHCRAFT
Director of Customer Success
Postman
GUILLAUME
CABANE
Growth Advisor
SARAH VOGT
VP, Global Solutions Consulting
UserTesting
THE
DETAILS
WHERE
SFJAZZ
201 Franklin St,
San Francisco, CA 94102
WHEN
November 13, 2019
AGENDA
8:30 – 9:20
BREAKFAST
9:20 – 9:40
Opening Remarks
KYLE POYAR & BLAKE BARTLETT
OpenView
9:40 - 10:00
Scaling Beyond Your First Product, The CPO / CMO is the New GTM Leader
STEVE SLOAN
CPO & CMO, Twilio SendGrid
10:00 – 10:30
Immediate Product Value: The New Normal
RACHEL OBSTLER
VP Product, PagerDuty
10:30 – 10:50
Building a Sales & Customer Success Machine From the Ground Up
DAVID APPLE
Head of Customer Success, Notion
11:00 – 11:30
BREAK
11:30 – 12:00
Marketing in the Real World
KELLY WATKINS
Former VP of Marketing, Slack
12:00 – 12:30
SurveyMonkey’s President on Moving from Viral Growth to Enterprise Traction
TOM HALE
President, SurveyMonkey
LUNCH
12:30 – 1:30
1:30 – 2:00
The Three Steps of Continuous Customer Obsession
HITEN SHAH
Serial Entrepreneur
2:00 – 2:30
How to Navigate the Ups (and Downs) of Going Viral
AMANDA KLEHA
CCO, Figma
2:30 – 2:50
Calendly's Founder on Scaling From 0 to 4+ Million Users
TOPE AWOTONA
CEO, Calendly
2:50 – 3:20
BREAK
3:20 – 3:40
Making Product Development Everyone’s Strength (including Sales)
GARRETT KNIGHT
Sales Team Lead, Expensify
3:40 – 4:00
How Dropbox Uses Activation to Drive Viral Growth and Monetization
JESSE MILLER
Customer Growth & Activation, Dropbox
4:00 – 4:20
Growth Lessons from Atlassian
STEVE DEASY
Head of Engineering, Atlassian
4:20 – 4:50
PLG Lessons From a Beloved B2C Brand
KERRY COOPER
President & COO, Rothy's
4:50 – 5:00
Closing Remarks
VP Market Strategy, OpenView
KYLE POYAR
5:00 – 7:00
COCKTAIL RECEPTION
SPONSORS
PLG RESOURCES
PLG MARKET MAP
Over 250 leading tech companies mapped against PLG maturity.
PLG INDEX
See how publicly traded PLG companies are outperforming their peers.
PLG MATURITY ASSESSMENT
Understand where your organization falls against PLG maturity benchmarks.